It is a fact, that your domain name forms an integral part of your whole internet identity, so it stands to reason, that this should be carefully selected. Here are a few tips on how to be selective.

The first point, is to keep your name short and to the point. Although it is quite legal, to have a domain name, of up to 63 characters, this is impractical, as it becomes very difficult for people to remember and allows for too many typing errors. Rather try to make it as simple as possible and easy to remember. Try to also keep within your website theme. That way, people are more likely to find you and you could even help the search engines, with the use of relevant keywords. If possible, try to keep the name under 8 letters.

Secondly, give careful consideration to the suffix. There are many suffixes available, such as .com, .net, .org, .co.uk and so on. The most common of these and the search engine default, is .com. If, for example a search is raised for “The Pizza Palace” and there just happens to be more than one, then your browser will automatically give you the .com version first. The business “The Pizza Palace.org” will lose out. Try to stick with .com. If you do have more than one suffix for your website, you can park your domains and point them all to your site. This way, any other search for your name, will still bring the customer to your website. Be sure to make the domain.com, your default.

Thirdly, timing is an important factor. What this means, is if you have a choice, then get on and register it, before someone else does. The price on domains has dropped and some hosting companies are even offering free domain names, to sweeten their deals. It might happen, that the name you want, is already taken, so try then, to take one as close to your first choice, as possible. It is also advisable, to check when this domain is to expire. You might be able to get the name you wanted, by waiting for it to expire and then rushing in and buying it, before the present owner remembers to renew. Another thing that is in your best interests, is to buy up all the suffixes with your name and anything closely resembling it. It is very frustrating, after the time and expense in advertising, to have a prospect arrive at your competitor’s site, through a small error, such as the suffix, a hyphen, or a spelling mistake. Why help his campaign?

The fourth point, deals with trademarks. Avoid using trademarked names. Stay away from any well known and branded names. Don’t try to be clever and muscle in on these, it will cause trouble. Just be original.

Fifth. Be very careful, when it comes to punctuation. If at all possible, stay away from strange words, foreign names, hyphens and any other uncommon uses of characters, that may lead to confusion. You will lose the search race and your opposition might benefit. Typically, URLs use only letters, numbers and dashes. They are not case sensitive and no spaces, or other symbols, are allowed. If you really have to use a space, then use an underscore, so there is no break in the words.

For our sixth point, you will need to ask your family and friends for their opinions. Write down a few names, check if they are available and then ask others, what they think. If still confused, leave it for a day, or two and then try again, with a fresh approach.

Seventh and last. A domain name lasts for ever, but the subscription doesn’t. You are normally required to pay, for a full year in advance. Make a careful note of this date and make sure to renew your subscription, before someone else grabs it. There is no worse disaster, for an internet marketer, than to lose his domain, give his traffic to someone else and have to start all over again.

There is a lot more to this whole domain thing, in fact it is a very lucrative business! You can probably make more money selling domains, than you can with what you are doing now! Now you know how important a domain name is to a business, why don't you offer to help them?

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Derek Robson has been a successful Internet marketer since 2003. He is a syndicated article writer. He and his wife Sally, run a string of sites, online stores, resources, courses and articles, as part of Dersalsites. For informative articles on making money, setting up a simple business that actually makes money, Internet marketing, South African online business, list building, affiliate marketing, article marketing, blogging, seo, the law of attraction, rugby and other general topics, such as gardening and fitness, visit Derek and Sally at their blog, part of http://www.dersalsites.com/