As a marketer, if you want to go far, you know the best way to get targeted traffic to your website is writing articles, as this exposes you to your client's as an expert in your field, or maybe you are a knowledgeable person writing with other goals in mind.

Anyway, whatever the reason is, you need to hold your reader's attention. The first and most important part of your article is the headline, but do not get me wrong, I am not saying the headline is your article, I mean to say that if someone were to read your headline and it doesn't grasp his/her attention, then its over... they won’t read further.

The headline is so important and is just the tip of the iceberg! Acquire the skill of creating catching headlines. Believe me this is priceless. It gives you enormous advantages, of course if you can master it.

Why is the headline is important? Headlines are your first contact with the reader and it is your chance to persuade him/her to go on reading your article. It is the introduction to your message. If you fail to recognize the importance of the headlines you are lost. The headline is crucial.

Only after creating many articles, did I realize the importance of this writing communication component. Maybe you do not agree with me at this point, but let me tell you something: headlines create excitement, enthusiasm and interest and to achieve this, they must be seductive, appealing and desirable.

If your headline succeeds, you have a receptive reader, it's up to you to give him/her motives to get deeper into your article. Do you feel the headline's importance? It is the opening of your article, but at the same time it introduces your topic, attracts attention and compels the reader to go on.

Work in your headline carefully, choose the words, remember one word maybe the difference between success or failure. Headlines sell ideas, concepts or knowledge. Whatever intention you have, you are trying to influence, to hypnotize and force people to go through your article from the beginning to the end.

The top marketers know that. Your first 15 words count for more than the 15,000 words that follow!

In a sales letter, the importance of the headline goes from 50% to 80%.

For all these reasons, its so important you consider headlines as a prominent part of your writing skills. It doesn't matter if you are selling, preparing a presentation, sending emails, getting an auto-responder course, writing a book, e-zine, articles... in short, if you write, you need a captivating heading.

Remember....the most important thing you write…is the headline!

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Derek Robson has been a successful Internet marketer since 2003. He has a vision of empowering all fellow marketers particularly Southern Africans and other non U.S folk, to have equal opportunity and success on the internet, by finding solutions to the many obstacles facing them. He is a syndicated article writer. He and his wife Sally, have started a string of sites, resources, courses and articles, as part of Dersalsites. For informative articles on Internet marketing, South African online business, list building, affiliate marketing, article marketing, blogging, seo, the law of attraction, rugby and other general topics, such as gardening and fitness, visit Derek and Sally at their blog, part of http://dersalsites.com/