E-mail marketing is one of the best forms of direct marketing, which is done via the Internet. E-mails are sent to potential customers, to boost the business and to gain the trust of the readers by disclosing relevant information and help them to make good shopping decisions. It also enhances the relationship with a current customer, by repeating business with them. Put simply, the procedure of sending e-mails to customers is known as e-mail marketing.

The major advantage of e-mail marketing ...
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