For very little cost, you can sell a product online, that hasn’t been selling well offline.  Once it is set up, it takes virtually no work to maintain and monitor.  Even if you only get a few sales a month, it is money that you wouldn’t have otherwise!

Let me give an example. Back before John took his first business online, he had advertised his book, “Secrets of Buying and Building Your Specialty Car on a Small Budget,” in “kit car” magazines (there were only two) for three years, and had made a full-time income doing so. After a while, the ad rates jumped too high and the market was getting saturated with his product, (he was the only person writing a book on such a subject) so it just wasn’t worth running the ads anymore.

He put the same book on a simple web page, did a few reciprocal links with related kit car sites, and announced his presence on the two kit car e-mail discussion lists.  The result? It still brings in over $1,000 per month automatically. He doesn’t do anything to maintain it (he hasn’t touched it, or even paid attention to it in over 2 years), and it still generates $1,000 in profit every month.  It’s not much, but he doesn’t do any real work for it.

It is an old book that was not profitable and not being advertised anymore offline, but because he put it on the ‘Net, it now earns him $1,000 on autopilot each and every month. It’s not a lot of money, but it is icing on the cake. If you can get a few products like this, you can generate a full-time income very easily.

Be prepared to change your advertising concept a little and adapt it to the Internet. For example, in the kit car business, the customers are what marketers call “picture people.” In magazines, using pictures in your ads increases the cost of the advertising.  On the Internet, though, because there is basically unlimited space, you can really take advantage of images.  In fact, when John advertises in newsgroups, he lets everyone know that there are a ton of pictures on his site.  Just having images at your site is a way of getting traffic.

Nowadays video is taking over. If you can make simple video on the subject, you are made!

This pitch enticed kit car enthusiasts to come and check John’s site out. The philosophy is simply to give the target market what they want. Although John thought he had saturated the market offline, he found a huge, eager market online, so do not be put off. Internet marketing has a huge potential, especially if you have a good product in a special niche!

As with any business, its sales and profits are only as good as the marketing. You need a system and controls. Find a worthy product in a good niche and you're half way there. Look through our recommended products. Click here. http://dersalsites.com/products

Derek Robson has been a successful Internet marketer since 2003. He has a vision of empowering all fellow South Africans and other non U.S folk, to have equal opportunity and success on the internet, by finding solutions to the many obstacles facing them. He is a syndicated article writer. He and his wife Sally, have started a string of sites, resources, courses and articles, as part of Dersalsites. For informative articles on Internet marketing, South African online business, list building, affiliate marketing, article marketing, blogging, seo, the law of attraction, rugby and other general topics, such as gardening and fitness, visit Derek and Sally at their blog, part of http://dersalsites.com/