A blog is basically an online journal, wherein you can digitally pen down your thoughts, ideas, opinions and practically anything that you want people to read. Blogs come in different styles, formats, and settings, depending on the preference of the user. Many blogging sites, offer built in features such as hyperlinks, straight texts, pictures etc. Some blogging sites, even allow you to put video and mp3's on your blogs. But, the one we are concerned with is the business blog.

One of the advantages of blogging, is that it is made of only a few templates, unlike other websites, that are made up of numerous individual pages. This makes it easier for blog users to create new pages, because it already has a fixed setting, that includes: slots for title, body of the post, category, etc.

This is especially useful for first time users, since they can start blogging right away. They can choose from a number of templates, that the various blogging websites provide.

Anyone who wants to start a blog, can do so by becoming a member of a blogging website, of their choice. Once they've become members, they automatically become a part of that particular blogging community. They can browse through other bloggers’ pages, and link them back to their own blogs. They can also make comments on other members' blogs.

A lot of entrepreneurs benefit from blogging, by promoting their businesses, on their blogs. With millions and millions of people logging onto the net, everyday, blogging has become a lucrative move. Some bloggers who run online businesses, promote their merchandise online, while others profit, through advertisements.

Far easier than building websites, is using a blog for your internet business. I personally think Wordpress is the best option. Once set up, you can choose from a variety of templates and add ons, to format your blog as you want it to look.

I personally recommend blogging as the easiest and most versatile of all the options. I struggled with websites, product reviews, guestbooks, forums, search engine optimization, templates, updating the sites and all the other things that are necessary, to be noticed online.

Now I have rolled all these functions into one. The choice of templates, widgets, plug ins, design layout, add ons, forums and of course flexibility is amazing. I don’t know why people bother with websites any more. Why not only do up a blog to incorporate all these functions. I mean you can even get a plug in to scan your content and add the best keywords into your metatags. What is easier than that?

Then, all you have to do is update your site with new articles, letters, journal entries, product recommendations, or whatever you want, in order to keep the search engines happy.

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Derek Robson has been a successful Internet marketer since 2003. He has a vision of empowering all fellow marketers particularly Southern Africans and other non U.S folk, to have equal opportunity and success on the internet, by finding solutions to the many obstacles facing them. He is a syndicated article writer. He and his wife Sally, have started a string of sites, resources, courses and articles, as part of Dersalsites. For informative articles on Internet marketing, South African online business, list building, affiliate marketing, article marketing, blogging, seo, the law of attraction, rugby and other general topics, such as gardening and fitness, visit Derek and Sally at their blog, part of http://dersalsites.com/